Formula 1's Michael Schumacher in critical condition after skiing accident
-What information might a researcher need?
- What the story is about.
- Schumacher accident
- Interviews
- What happened / How it happened
- Safety
- What doctors think of the accident
- Why he was out there
- Other people with the same injury
-Why might they conduct research?
- Internet
- Newspapers
- Doctors
- News Programmes
-What would a research need to consider?
Criteria 2- Be able to range of research methods and techniques
- Primary research
- Interviews, surveys, questionnaires, observations, focus groups etc
- Secondary research
- Internet articles, videos, audio, books, magazines, journals
- Audience research
- Demographics, audience classification(socio-economic, age, gender, occupation, education), media preferences, buying/consumption patterns
- Market research
- Product market, competition, competitor analysis
- Production research
- Content, resources (personnel, equipment, set up, cost, viability)
